In the News

In the News

 

 
Smart golfers drive bargains
Ty Young
The Arizona Republic
Jul. 28, 2005 12:00 AM

 

Describing summer golf prices is a little like explaining the temperature - prices are as cheap as the sun is hot.

But come September, when courses post their in-season rates, prices take on a life of their own. Weekday morning rates. Non-holiday weekend twilight rates. Early morning brunch and golf specials.

If you put in a little research time, you can bring down the $80-$120 price of playing a round of golf during the prime season by choosing off-times and looking for discounts.



Added into the pricing equation are hotel and restaurant discounts and various golf club membership deals. Most courses are forced to raise their prices to offset the cost of all the discounts, said Kevin McGraw, general manager at Foothills Golf Course in Ahwatukee.

At Club West Golf Course, an estimated 85 percent of rounds are discounted in some way or another, head professional Monte Gegenheimer said. Most of the discounts he sees during the summer are from the Southwest PGA Golf Pass, a $150 card sold at most golf courses that gives holders rate cuts at certain times of the year. When Valley hotels host conventions and travelers in the fall and winter, Gegenheimer processes a large number of hotel-generated coupons.

"I would love it if we could just charge one rate and leave it at that," he said. "But the market is so competitive and golf so popular, it's just never going to happen."

McGraw said frustration runs deep on both sides of the clubhouse. "You will literally go through 12 different rates when people call when in reality the guy just wants to play at 4 p.m. on a Thursday," he said.

To keep things simple, Gegenheimer and McGraw suggest golfers do some research of their own before calling. Both claim the Internet is the best tool for finding deals.

"If you are a smart and savvy consumer in this market, you will save a lot of money," McGraw said.

 

 


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by TL Consulting Group - 
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Copyright; 1998 by TL Consulting Group - ALL RIGHTS RESERVED